UAE: 11-foot-tall ketchup tower

Carrefour, which collaborated with Heinz to create the ketchup tower, was awarded the Guinness World Record for the tallest packaged food display after 52 volunteers spent more than 48 hours constructing the tower. The Carrefour UAE Facebook page explains that the tower was constructed from bottles of "Edchup," Heinz bottles designed by pop star and ketchup fan Ed Sheeran. 

 
To help celebrate Heinz’ 150th birthday, life-long Heinz Tomato Ketchup superfan Ed Sheeran has launched his very own Heinz Tomato Ketchup – complete with special Ed-inspired tomato emoji on every bottle of Heinz Tomato ‘Edchup’. The special edition bottles officially launched in the UAE in August and are now available in Carrefour stores nationwide until stocks last.

Thus a question rises, as the bottles are – according to a report by Reuters – very, very, very limited edition as there are only 150 of them in the world. They are so rare, in fact, three bottles of the “Ed Sheeran X Heinz Tomato Ketchup, the Tattoo Edition” were sold at auction in London recently, with one fetching £1,500 (Euro 1,675, or USD 1,850)!

Source : upi.com, rojakdaily.com, zawya.com, reuters.com