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India: Kraft Heinz strengthens its presence

13/02/2019

François-Xavier Branthôme
THE KRAFT HEINZ COMPANY
India,
PacificAsia
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A deal was signed with maker of Top Ramen

The Kraft Heinz Company announced earlier this week that it had entered into a distribution partnership with Japanese food company Indo Nissin Foods, the makers of Cup Noodles and Top Ramen Instant Noodles.

 According to a statement form the company, the partnership will target multiple distribution channels to insure customers in India have access to Heinz's iconic ketchup, along with several additional products from the Kraft Heinz Company.
The announcement comes a few weeks after Kraft Heinz announced that it had sold off some of its non-core Indian brands like the Glucon-D energy drink and Nycil talcum powder to the India-based Zydus Cadila.
“This partnership will provide Kraft Heinz a platform to distribute and make its global product portfolio available to Indian consumers," said Sankalp Potbhare, the managing director for Kraft Heinz India. "We are looking to aggressively grow in India with the support of Indo Nissin Foods’ distribution channels”.

Source : bizjournal

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