Heinz Answers Demand with New “Zero” Ketchup

Heinz has launched a significant new addition to its iconic tomato ketchup range, Heinz Tomato Ketchup Zero, in response to a growing international demand for healthier food choices. This innovative product features no added sugar or salt and an impressive 35% more tomatoes than the original recipe, aiming to deliver the classic Heinz taste without compromise.

The introduction of Tomato Ketchup Zero is a direct response to extensive consumer feedback across various markets. Recent surveys, including those commissioned by Heinz, consistently show that consumers prioritize products with reduced sugar and salt content when making food decisions. This aligns with a broader global movement towards healthier eating, as evidenced by efforts from numerous food and drink manufacturers to innovate in this space.

Alexandra Bayet, Head of Innovation for Tomato Ketchup, Europe at Heinz, underscored the brand's commitment to delivering on taste, even with a "zero" product. She noted the common perception that "zero" often implies "less" flavor, but Heinz aimed to overturn this expectation. A taste test conducted by the brand confirmed their success, with nine out of ten participants stating that the new ketchup "delivers on the iconic quality they expect."

Both the original Heinz Tomato Ketchup and the new "Zero" variety are suitable for vegans. While initially highlighted for its UK launch, Heinz Tomato Ketchup Zero is now confirmed to be available in the Netherlands, Germany, France, Belgium, and Italy, among other European markets. This broader rollout reflects Heinz's strategy to meet the widespread consumer desire for better-for-you food options globally.

Sources: The Grocer, The Grocer Gazette, Plant Based News, FoodBev Media