Australia: Rosella launches into the foodservice market

The entire range will be made with tomatoes from Kagome’s farm in Echuca in northern Victoria’s Murray Valley region, where they have been growing non-genetically modified tomatoes for 10 years.
 
Through Kagome’s unique ‘paddock-to-plate’ branding tag, each product will be traceable to the region it was grown and made, so providers will know the precise location of their produce. CEO of Kagome Australia Jason Fritsch says the partnership will empower customers.
"We aim to make sure the food industry and consumers consciously choose to buy and eat at places who support local produce," says Fritsch. "Kagome and Rosella proudly invest in our people, technology, farming and manufacturing practices to make sure we minimise our waste, support sustainable farming and irrigation practices, and get the foodservice industry and consumers thinking and caring about where their food comes from right down to the farm it's grown in."

“Research shows nine out of 10 Aussies are more likely to buy locally made products. It’s good for our farmers and local communities – so it’s a smart move for restaurants and food brands to use Australian ingredients – commercially and ethically. It’s what consumers want and expect more of – no matter whether they eat at home or in a restaurant,” said Anthony Davie, CEO of Sabrands, the parent company of Rosella.

The new wholesale range will be available nationally through foodservice distributors. 

Source: foodservicenews.com.au, businessnewsaus.com.au