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Canpack to customize product branding on the top of a can

28/01/2020

François-Xavier Branthôme
Poland,
European Union
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A new and original way to promote tomato products?

Canpack, metal packaging manufacturer, has enhanced its product portfolio with a design that integrates product branding on the top of a can.
According to Marcin Fijalkowski, Group Operational Excellence & Investments Officer of the CANPACK Group, the fully printed, high resolution can extends the brand experience for the consumer and will allow products to stand out on retailers' shelves.
120 end designs
“Until now, beverage companies could only brand their products across the body of a can or extend the branding to the top of a can in small batches,” said Marcin Fijalkowski. “This innovation from CANPACK changes that, allowing companies to mass produce cans with up to 120 different end designs that continue to the top of the can in one batch. CANPACK’s innovation ensures that consumers experience the product’s marketing from the moment they spot it on shelves, to the moment they take a sip. By extending the marketing message, this new design increases product awareness and ensures that consumers will remember the product for future purchases.” 
 
With a range of colours and styles, companies can choose the can end that is best for them and their brands.

The packaging can be either in one colour or a range of colours or include dedicated designs printed in high quality images, so that companies can choose the can end that is best for them and their brands.
With the possibility to print 120 different can end designs in one production run, it is the perfect way for companies to extend the can’s design elements while enabling mass customization.

Canpack, which is located in Krakow, Poland, (part of Giorgi Global Holdings), is a global manufacturer of aluminium beverage cans and packaging for the food industry including glass bottles and metal closures, employing approximately 8,000 people worldwide.

Source: beveragedaily.com