GPS launches “YOU ASK. WE UNPACK. ”

A new format designed to put the questions and challenges faced by supply chain professionals at the heart of the conversation.

GPS, an international specialist in reusable packaging solutions, has launched YOU ASK. WE UNPACK., a new monthly series designed to create a direct dialogue between industry professionals and the Group’s experts.

The concept is simple: the industry asks the questions, GPS unpacks the answers.

Each month, GPS will introduce a new topic linked to the challenges facing today’s supply chains. Professionals across the industry will be invited to submit their questions, share their concerns and highlight the operational issues they encounter in their day-to-day activities.

A selection of these questions will then be addressed directly by Julien Laran, CEO of GPS, together with the Group’s experts where relevant.

First edition: Reusable Packaging

For its first edition, YOU ASK. WE UNPACK. focuses on a subject at the very heart of GPS’s expertise: REUSABLE PACKAGING.

As food and beverage supply chains continue to evolve, companies are increasingly looking at ways to reduce waste, optimise logistics and develop more circular packaging models while maintaining operational efficiency throughout their supply chains.

The first edition therefore invites professionals to raise the questions that matter to them about reusable packaging: its integration into existing logistics networks, collection and return flows, traceability, operational constraints, environmental performance and its role in tomorrow’s supply chains.

The objective is not simply to talk about reusable packaging, but to address the practical questions being asked by the people who manage these challenges every day.

Creating a direct conversation with the market

With YOU ASK. WE UNPACK., GPS aims to introduce a more open and interactive approach to industry communication.

Rather than deciding which questions the market should be asking, the Group is inviting customers, partners and industry professionals to shape the conversation themselves.

YOU ASK. WE UNPACK. marks a new step in the way we communicate with our markets. We want to listen first: to understand the questions, challenges and expectations professionals are facing, and then bring our expertise into the conversation. Our ambition is to make this a useful and recurring industry dialogue rather than simply another corporate communication format. ”

Maxime Femery, Communications Manager — Internal & External, GPS

From questions to expert insight

At the end of each monthly edition, Julien Laran, CEO of GPS, will unpack a selection of the questions received and share his perspective on the issues raised. The format will evolve throughout the year, with new themes reflecting the realities and challenges facing international supply chains.

Through YOU ASK. WE UNPACK., GPS intends to create a recurring meeting point between operational challenges, industry questions and expert insight.

Now it is over to the industry.

What have you always wanted to know about reusable packaging? Ask your question here.

Source: Groupe GPS