Steriltom, 90 years and a new logo

 "2024 is an important year for the Steriltom Company. This year, in fact, we are celebrating 90 years of activity and to celebrate, we have decided to give the company a new identity by creating a new, more harmonious and modern logo that is in step with the times". This is what Alessandro Squeri, General Manager of Steriltom, a leading European company in the production of tomato pulp, says.

"In today's market panorama, Steriltom stands out as a reliable, competitive and sustainable partner – continues Squeri – and these are precisely the elements that we want to enclose with the new vision of the logo, remaining anchored to our roots and to the land, which are still an indispensable and founding element of the company".

"Today Steriltom, maintaining its historical identity, is a leading company in the catering and industrial channels with a turnover of more than 200 million euros and which exports its tomato pulp to more than 80 countries. This great recognisability in the Food Service and Industrial sector – continues Squeri – is maintained in the new logo that recalls the fields and the sun, the colours that bring back to sustainability and a pay off 'Taste the Care' is added that wants to express the concept of 'care', a care that Steriltom wants to give 360°".

"Care for employees and collaborators – Squeri emphasizes – so that they are proud to be part of our family, care for customers and all stakeholders, so that they are enthusiastic about working with us, care for tomatoes and those who grow them, to have a healthy and quality raw material and care for the environment, to safeguard biodiversity and protect the territory. These are our distinctive traits that we continue to guarantee and that with the new vision of the logo we are ready to continue embracing changes and new challenges".

Sources: finanza.repubblica.it, efanews.eu