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Rodolfi Mansueto: a turnover of 145 million euros and a rebranding

19/03/2025

François-Xavier Branthôme
RODOLFI MANSUETO SpA
Italy,
WPTC
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Rodolfi Mansueto has doubled its turnover in five years and continues the strategic rebranding undertaken to modernize and strengthen its brand identity.

 The Italian company Rodolfi Mansueto, with its 125 years of experience in tomato processing, recently announced exceptional financial results. In 2024, its turnover reached an impressive 145 million euros, marking a significant increase of 12% compared to the previous year. This remarkable performance is evidence of sustained growth, with turnover more than doubling in just five years, from 70 million euros in 2019 to its current level.

This success is the result of a combination of key factors. First of all, the commitment of the company's 130 permanent employees and 400 seasonal workers, whose work has allowed Rodolfi Mansueto to maintain its position among the 30 largest tomato producers in the world, despite the challenges posed by difficult climatic conditions in 2024. Furthermore, as President Aldo Rodolfi points out, "the quality of Rodolfi Mansueto products, from 100% Italian production, is a major asset. This prestigious origin strengthens the company's presence on international markets, allowing it to export its products to 90 countries".

In parallel with its financial growth, Rodolfi Mansueto has undertaken an ambitious rebranding operation in 2024. This strategic initiative aims to modernize the company's image and strengthen its brand identity. The redesign of the visual identity, with the modernization of the Rodolfi logo and the restyling of the entire product range, demonstrates this desire to project itself into the future.

The new advertising campaign "Ti svelo un segreto", broadcast on Italian television channels, also illustrates this renewed communication approach. In addition, the company has invested in the modernization of its online presence, with a new version of its website and active campaigns on social networks.

The rebranding will continue in 2025, with the consolidation of the range of products intended for retail and the relaunch of the range intended for catering professionals. This development strategy reflects Rodolfi Mansueto's long-term vision, which seeks to strengthen its leading position in the market.

Some complementary data
Watch on Youtube the Spot Rodolfi 2024.

Sources: rodolfi.com, corriereortofrutticolo.it, foodweb.it, parmatoday.it, engage.it

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