OI Pomodoro Centro-Sud: a call for tenders to promote European tomatoes in Asia

16/12/2024

Press release

OI Pomodoro da Industria Bacino Centro Sud Italia

Thailand,

PacificAsia

OI Pomodoro da Industria – Central-Southern Basin of Italy has launched a public call for tenders to select an implementing body for the ETomaato programme, whose objective is to promote the European tomato in three Asian markets.

OI Pomodoro da Industria – Central-Southern Basin of Italy has launched a public call for tenders to select an implementing body for the "European tomato, a red passion" programme, known by the acronym ETomaato, whose objective is to promote the European tomato in Asian markets. There are three target markets: Malaysia, Singapore and Thailand. The total amount of the mission, lasting 24 months, is estimated at over 865,000 euros. Application deadline: 2 January 2025

The campaign, which will last two years, is part of the Community policies for the valorization of agricultural products.

The activities covered by the mission include public relations management and media content creation, designing and maintaining an online presence via a website and social channels such as Facebook, Instagram, YouTube and TikTok, as well as the production of communication and promotional videos. There will be no shortage of face-to-face events, such as international trade fairs, seminars and cooking shows in restaurants, as well as specific in-store promotions. Each activity will be designed to comply with the objectives and expected results of the Community policy.

The overall value of the mission is estimated at EUR 865,811.48 excluding VAT. The deadline for delivery is 2 January 2025 at 16:00 (UTC+1). However, the opening of tenders will take place the following day, 3 January 2025, at 15:00, at the same location.

The contract will start on 1 March 2025 and will end after 24 months, with no possibility of renewal. Participation in the competition is open to all qualified persons and there are no specific restrictions. Part of the project funding comes from European Union funds.

Some complementary data
In Italian:
BANDO DI GARA (TED) pubblicato sulla GU in data 12/12/2024 con numero di riferimento 761975-2024
CAPITOLATO TECNICO “ETOMAATO”
ALLEGATO A “ETOMAATO”