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Cirio: New social media campaign

11/07/2017

François-Xavier Branthôme
CONSERVE ITALIA Soc. Coop. Agr.
Italy,
AMITOM
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Who is Alfredo? 
The new social media campaign from Cirio
On June 15, 2017, the Conserve Italia-owned tomato brand Cirio has launched a massive social campaign in the United Kingdom. Cirio taps on the love of this generation for photo sharing and plans to bring back that enthusiasm to food sharing.

Cirio’s latest Alfredo campaign aims at involving online customers through a contest which will revolve around the menu staple “Fettuccine Alfredo”. This “Who is Alfredo?” campaign branches out to #IAmNotAlfredo contest. The concept embraces the wave of online trend of photo and selfie sharing. Cirio tries to reach them and reintroduce the value of true, authentic foods, their real provenance, and the beauty of shared happy moments.
The mechanics are simple: take a photo of yourself or with your squad while eating or cooking any kind of tomato based dish then post on your Facebook timeline or into the dedicated website for the campaign #WhoIsAlfredo.com. 

 
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