Buona Spesa Italia: MD launches a new private label

This promise made by MD to its customers has become a brand, taking shape in a line launching 150 essential products for everyday shopping, from pasta to cookies, peeled tomatoes, cold meats and cheeses, selected on the basis of concrete elements that further reinforce the quality-price ratio – the best possible price for guaranteed quality in terms of nutritional, organoleptic and beneficial properties.

 Among the first products presented are pasta, featuring a specific composition: 14% protein and 100% Italian wheat, 100% Italian oil, 100% Italian microfiltered milk, and fresh ricotta made from 100% Italian milk. Also on offer are smooth tomato pulp, velvety tomato sauces and tomatoes in juice.

This represents a choice of strategic innovation in the food offering of MD, a recognized player in modern Italian retailing, a far cry from the "discount" vocation of the brand at its inception in 1994. The operation is part of a drive to rationalize private labels, which cover the entire range from low price to premium.
"We have analyzed the market and the growth of private labels, combining convenience and quality, in an attempt to better understand the evolution of demand in relation to the economic context," says Giuseppe Cantone, MD Sales Director. "With 'Buona Spesa Italia', we are establishing a new and even clearer dialogue with consumers, who can continue to choose between products ranging from low to premium, but also have an excellent range that best embodies the concept of best quality at the right price, and tells them clearly what they are buying."

'Buona Spesa Italia' brand products will be on the shelves of over 800 MD stores from Easter onwards.

Sources: corriereortofrutticolo.it